The Everything Guide To Being A Real Estate Agent by Shahri Masters

Author:Shahri Masters
Language: eng
Format: epub
Tags: epub, ebook
Publisher: F+W Media
Published: 2006-10-15T00:00:00+00:00

Appropriate advertising is simple if you remember two essential rules when you write advertising copy:

Describe the property, not the type of people for whom you feel it is suitable.

Never use words that refer to race, color, national origin, religious preference, gender, familial status, or handicaps.

For example, following are inappropriate descriptions for real estate properties:

Two-bedroom, two-bath contemporary home is perfect for a mature couple

The kids will feel right at home in this three-bedroom family home

Home in quiet neighborhood is perfect for elderly Christian lady

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